Content Marketing / 29th November 2016

How to write a successful business blog post

A business blog is an essential tool for increasing your SEO, reaching more customers and improving your digital marketing. But in order to be successful and effective, a blog must contain the best posts and content.

Writing for your customers

Blogging originated from online journals and are commonly still used for that now, documenting daily events and thoughts for your own personal enjoyment. But a business blog is very different with a specific purpose and intent, and more importantly, for your customers to read and not you. When choosing a subject to discuss, ask yourself how it will benefit your audience and what they will take away from it. You must give them a reason to read it, whether you are solving a problem or educating on a relevant topic.

Plan and schedule

Many people struggle to think of ideas after the first few posts, and either fall back on irrelevant subjects or neglect the site entirely. But in order to make a business blog successful, content must be published regularly. Try using tools such as Google Adwords to list useful keywords in your industry and base titles around these. Look at similar business websites and see what they are talking about, and use social media to find out what is trending within your industry. Ensure that posts are scheduled in advance, so that there is still content queued during dry spells.

Word count

Most posts should be between 400-500 words. Readers tend to scan through the text, and large posts and long paragraphs will quickly be overlooked. If there is a large subject you’d like to discuss try breaking it up over a series of posts, ensuring you add ‘read more’ links at the bottom of each page.

Make it interactive

Rather than simply talking at your readers, use your content to interact and engage with them. Ask questions and discuss feedback, and insert links to other posts and external sites to direct traffic across your business.

Check statistics

A business blog is an ideal tool for getting a better idea of who your customers are and where they are finding you. Blog statistics will be able to tell you how the customer accessed your site, who they are, where it is being shared and which keywords were searched.

Need help with your business blog?

When speaking with clients they tend to know how important it is to keep on top of their blog for content marketing purposes, but they simply do not have the time. If you are struggling to find the time or need expert help with your content marketing, please get in touch for a friendly chat.


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